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netFactor Blog

B2B Lead Generation: 4 Strategies to Great Leads

Qualified leads -- Sales wants more, marketing is working hard to collect them. When today's mobile, web, and socially-savvy customers increasingly refuse to give up their contact information or provide false data, finding the right lead-generation formula seems...

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3 Steps to Improve B2B Lead Quality

Today, the clear majority of marketers cite lead quality as a top priority in b2b lead generation.  According to the State of Lead Generation 2016 Report from Ascend2, 77% of marketers have pinpointed improving lead quality as a focus, but 53% also cite improving lead...

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