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Press Release: VisitorTrack Now Features Bombora’s B2B Intent Data

Press Release: VisitorTrack Now Features Bombora’s B2B Intent Data

Press Release:  NetFactor Announces First-To-Market Software Solution That Integrates Bombora’s B2B Intent Data With Visitortrack’s Anonymous Website Visitor Details.

Now B2B Companies of all sizes can harness predictive marketing capabilities for business growth.

View Press Release on PRWeb

NetFactor has announced the integration of Bombora’s Company Surge® inside of VisitorTrack — their anonymous web visitor intelligence product. This introduces the first-ever commercial product offering for B2B which combines real-time identification of the business visitors to a website with intent data from the research activities occurring across the web. These predictive marketing capabilities to pinpoint active B2B buyers are now available to companies of all sizes.

“Bombora has become the de facto standard in B2B intent data by identifying buyer demand well before a hand is raised. Now these predictive marketing capabilities are available in a fully-integrated product,” explains Christopher Jeffers, GM and Vice President at Bombora. “For most small to mid-sized companies, this level of prospect intelligence has previously been cost prohibitive. But by combining VisitorTrack’s real-time anonymous web visitor tracking with Bombora’s Company Surge® intent data”, said Jeffers. “we are delivering a unique and affordable toolset to uncover active B2B demand specifically for the SMB market.”

VisitorTrack is a leader in website visitor identification software. The advancements from the new Company Surge® feature now unveils the topics related to that company’s products those web visitors have actively been researching across the web – before they arrive to a website. 

The early feedback from current VisitorTrack clients around the Company Surge® release has been extremely positive. VisitorTrack client, Jared Thorkelson at DLP Experts, began using the software earlier this year and explains “Tracking website visitors is a critical part of our company’s marketing efforts. Basic information like company name, landing page visits and search terms, allows our sales team to infer a visitor’s general interest.”  Thorkelson continues, “With VisitorTrack’s new Company Surge data, our sales team has facts on surging levels of interest at a company — and even inferred intent — based on the topics most relevant to our business.  This makes it easy for our sales team to put their efforts behind the best prospects and the shortest path to revenue.”

Bombora actively monitors the content consumption of millions of B2B companies across nearly 5,000 different business topics. Over one billion consumption events per day are tracked across Bombora’s digital network. The data about web users’ content consumption or “observed behavior” is collected to provide insight about their interests. The data is then organized into company profiles and quantified as a surge score.

Bombora’s Company Surge® identifies when an organization consumes more content around specific topics, compared to a historical baseline. This activity indicates the research activity that happens inside a business prior to purchase. “At any given point, only 15% of a company’s target accounts are actively in-market for the product or service that a company sells.” Jeffers continues, “The power of B2B intent data allows users to accurately pinpoint the business visitors who are visiting a website and are most likely to be in-market for their B2B products or services.”

About netFactor

netFactor is a Bombora company and provides a suite of products to drive new levels of sales performance for the Business-to-Business market. The company’s core VisitorTrack technology platform and APIs integrate web analytics, business intelligence and marketing automation into a powerful SaaS application for B2B sales and marketing – it’s like Caller ID for Your Website®. netFactor is privileged to serve customers and resellers across multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing, and transportation. To learn more, please visit

About Bombora

Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Bombora’s Company Surge data reports on changes in consumption on specific product-related topics from within businesses. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. To learn more about Bombora, visit

The Biggest Predictive Marketing Innovation Yet – Now in VisitorTrack!

The Biggest Predictive Marketing Innovation Yet – Now in VisitorTrack!

NetFactor announces the integration of Bombora’s Company Surge® inside of VisitorTrack!

This powerful combination is the first-ever commercial B2B product offering to integrate real-time anonymous website visitor identification with intent data.  Other solutions that provide this level of prospect intelligence have largely been cost prohibitive to the small and mid-sized markets — Until now.  VisitorTrack’s unique and affordable predictive marketing solution uncovers active B2B demand and is designed specifically for the SMB market.

VisitorTrack leads the market for anonymous website visitor identification, and now, the Company Surge feature unveils the topics related to that company’s products those website visitors have actively been researching across the web.

Understanding The Science of Predictive Marketing and Intent Data?

Company Surge pinpoints your B2B web visitors who are most-likely to be in-market for your products and services.

Bombora actively monitors the content-consumption of millions of B2B companies across nearly 5,000 different business topics. Over one billion consumption events per day are tracked across Bombora’s digital network. The data about web users’ content consumption or ‘observed behavior’ is collected to provide insight about their interests.  The data is then organized into company profiles and quantified as a surge score.

A surge occurs when an organization demonstrates an identifiable pattern of elevated content consumption around specific topics, compared to its historical baseline.  When a surge occurs, this is interpreted as a signal indicating the likely ‘intent’ to take action.  A surge score, in addition to website page view details, unveils which companies are most likely to purchase, driving qualified demand through the funnel.

Company Surge in VisitorTrack shows you the topics related to your products your website visitors have been researching — before getting to your site.

  • Pinpoint key business visitors for marketing and sales outreach.
  • Discover which companies are in the most active buying cycles for your products or services.
  • Customize engagement with the knowledge of which companies are interested in what topics.
  • Prioritize marketing and sales efforts around companies demonstrating the highest demand.

Company Surge predictive marketing technology is now included as a beta feature with all VisitorTrack accounts — including the free trial! 

Leverage the Power of a B2B IP Tracker to Overcome the Conversion Challenge

Leverage the Power of a B2B IP Tracker to Overcome the Conversion Challenge

b2b-IP-tracker-for-conversionsAccording to a recent research study, conducted in partnership with VisitorTrack and Ascend2, more than half of marketers – 53% — reported that lead-to-customer conversions are the top challenge they face. Naturally, the next two challenges that follow closely behind are improving lead data quality and then increasing lead quantity.  Not surprisingly, marketers are challenged to improve the quality of their B2B leads because that is a key driver in lead-to-customer conversions.  Rather than increasing the quantity of leads, hoping that sheer volume will uncover more of the quality leads, strategic marketers are leveraging the power of a B2B IP tracker to increase conversions.  Keep reading to learn three easy ways to increase conversions and how using an IP tracker can support those efforts.

Step 1: Identify Pages That Support the Buying Decision

Identify the pages on your website that support the traditional buying process. Your pitch video, about us page, value proposition pages, and testimonials all support buying decisions and were once part of the traditional selling process. Identifying these high value pages that relate to your sales process will help you focus in on the most important digital buying signals. The opportunity to identify and connect with the visitors to these pages before they engage with a competitive company is crucial to your success!

Step 2: Understand Page Visit Behavior

When a visitor moves through your site and looks at pages that are designed to move them through the buyer journey, take notice of their behavior! Visits to these pages indicate that a prospective client has engaged in the buying process and is researching the offerings of your company (and probably your competitors’ offerings as well). For example, a pricing page visit can be a strong indicator that a prospect is starting to seriously think about buying. You will find that many prospects land on your website and go immediately to your pricing section. These prospects might be interested, but they’re likely still in their initial information gathering stage. On the other hand, a prospect who signed up for a demo or actively tried your product, and then visits your pricing page is probably ready to buy.

Step 3: Go Beyond Using an IP Tracker to Learn Who Is Visiting Before They Hit “Submit”

Your best leads are already visiting your website – you just don’t know it until they complete a form. An IP address tracker can tell you who is visiting your website, but it does not supply any additional intelligence or contact records that you can leverage to increase conversions. By contrast, anonymous website visitor tracking technology takes IP tracking several steps further to show you which businesses are visiting your website, the pages they have viewed, and even the amount of time they have spent on your website – without any registration action.

VisitorTrack, for example, can uncover, verify and validate more business leads hiding in your website traffic using highly sophisticated Web Sleuth™ Technology. VisitorTrack identifies your top business prospects based on the pages they have visited and other digital behaviors that may indicate sales readiness.  It then empowers you to connect with your target buyers earlier in the buying cycle by synchronizing records from multiple databases to deliver deeply comprehensive business and contact records for those prospects.

Simply put, anonymous website visitor tracking delivers multiple layers of intelligence to help you generate more prospect opportunities from the website traffic you already have. In the end, you’ll get a far greater conversion boost from using intelligence provided through anonymous website visitor tracking than a simple IP tracker.

Learn more about how VisitorTrack can help you turn your real-time website visitor intelligence identify and connect with interested prospects at the top of the funnel for the most-effective B2B lead generation and lead-to-customer-conversions. You can even take it for a test drive with a 14-day free trial.

*Access the Research Report:  B2B Lead Generation to Increase Conversions

Exclusive Research Report: B2B Lead Generation to Increase Conversions

Exclusive Research Report: B2B Lead Generation to Increase Conversions


Visitortrack, by netFactor, Introduces a New Research Survey Report on B2B Lead Generation Conducted in Partnership with Ascend2.

In this new report, B2B Lead Generation to Increase Conversions, VisitorTrack partnered with Ascend2 to benchmark the performance of popular digital marketing strategies and tactics.

VisitorTrack, in partnership with Ascend2, recently fielded a survey to a panel of research subscribers, as well as marketing influencers.  The results detailed in the report exclusively represents the opinions of the 116 marketing influencers completing the survey who are dedicated to the business-to-business marketing and sales channel.

According to the research survey, the number one objective for marketers, by a significant margin, is to increase lead-to-customer conversions.  However, fewer than half indicate their lead generation strategies are successful when it comes to reaching their top objectives.

When asked about the key takeaway from this research survey, Todd Lebo, Partner and Chief Marketing Officer, of Ascend2 had this to say: “Marketers know to focus on quality over quantity of leads. But how do you define quality? Increasing lead-to-customer conversions is a most important objective for two-thirds (66%) of B2B marketers developing a lead generation strategy. And a critical factor in achieving higher conversion requires improving the quality of lead data.”

The evolution of data science is pushing digital marketers to rethink their business-to-business lead generation strategies and revise some of their tactics to capture top quality sales leads.  One of the more significant shifts that marketers see taking place, is that technology for intent monitoring is driving prospect visibility at the front of the B2B buying cycle.

“We have been at the forefront of intent monitoring technology for years,” states Christopher Jeffers, CEO of netFactor.  “Our core solution, VisitorTrack, is uniquely engineered to offer sales and marketing professionals an advantage by identifying top prospects early in the buying cycle through anonymous website visitor tracking technology.”

With the use of anonymous website visitor identification and tracking technologies, like VisitorTrack, marketers can better interpret intent signals by gaining a deeper understanding of their B2B buyers’ digital body language.  Once marketers have this kind of data, they can fuel their lead generation programs with more of the high-quality leads, thus increasing lead-to-customer conversions.

“We’ve seen a big change in the level of market awareness when it comes to anonymous web visitor identification technologies,” says Jeffers.  “As it has become increasingly prevalent, we are now closely watching how this technology influences the outcome for companies that leverage it to meet their top lead generation challenges.”

About netFactor
netFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the Business-to-Business market. The company’s core VisitorTrack technology platform and APIs integrates web analytics, business intelligence and marketing automation into a powerful SaaS application for lead generation from anonymous visitor tracking – it’s like “Caller ID for Your Website®.” netFactor is privileged to serve customers and resellers across multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing, and transportation. For more please visit

About Ascend2
Marketing technology companies and digital marketing agencies partner with Ascend2 to reliably generate demand and supplement content for their firms. Our Research Partner Programs are transparent – spotlighting your brand and the interests of your market. If marketing professionals are your ideal prospects, we can help you find more of them. Learn more about Ascend2 at

Learn more about VisitorTrackcheck out our guides, or simply begin your free trial today to start gaining actionable leads immediately!

B2B Lead Generation: 4 Strategies to Great Leads

B2B Lead Generation: 4 Strategies to Great Leads

Qualified leads — Sales wants more, marketing is working hard to collect them. When today’s mobile, web, and socially-savvy customers increasingly refuse to give up their contact information or provide false data, finding the right lead-generation formula seems hit-or-miss at best.

4 B2B Lead Gen StrategiesThe days of getting customers to sign up for free newsletters or “more information,” are long gone. With ad-blockers and spam filters firmly in place, it’s hard to get through. Prospects have already done their research and know who they will buy from without contacting a company until they are ready to make their purchase. To get prospects to give up any information, you need a lead-generation “ask” worthy of their time and attention.

The secret is to focus on employing data-driven strategies that:

  1.  Build a solid social media relationship: Use social media sites like LinkedIn and Twitter to not only broadcast your message but to make personal and valuable connections. Pick two or three related groups to join and start posting questions, providing answers and connecting people to the tools and resources they need. By leveraging your expertise, you can quickly build trusted relationships that matter to your bottom line.

2.  Bolster conversion rates: Well-performing sites boast of conversion rates that are anywhere between 4% and 7%, but getting there isn’t easy. The key is in the simplicity of design and straightforward calls to action that don’t overwhelm visitors with too many choices — or chances to lose interest. Boosting conversion rates requires constant testing and tracking to tweak individual landing pages and web sections for optimal engagement. Use Google Analytics to understand basic metrics about your visitors, and Heatmap tools that will tell you where your visitors spend most of their time.

3.  Deliver customer-focused content: Understanding and targeting the right buyer personas with the right content — webinars, whitepapers, tips/tricks, free trials, etc.— at the right time is critical. Once website visitors engage, it’s important to score leads by weighting the engagements differently, such as adding points for watching a webinar replay and deducting points for unsubscribing, to understand which leads are most valuable to sales.

4.  Track anonymous engagements: The vast majority of website visitors (98%) do not raise their hand when they visit a website, preferring to remain anonymous. Sirius Decisions’ statistic that 67% of the purchase decision is complete before a customer ever contacts the business, means that the ability to track demonstrated interest based on anonymous website activity is a great way uncover the real diamonds in the early stages of their investigation.

The missing link for most companies is the ability to identify those anonymous website visitors. Unmasking these valuable companies enables your sales team to connect with prospects early with data on what they are interested in, provides marketing the ability to capture leads without lead forms, uncovers new channel growth and extends business and channel opportunities.

NetFactor’s VisitorTrack is an anonymous website visitor tracking tool that discovers the anonymous B2B website visitors and matches those visitors with full contact records. With a comprehensive view of the companies who visit your site, you can identify high-value visitors and shorten your sales cycle. Take advantage the VisitorTrack free 14-day trial and turn your anonymous site visitors into qualified leads that drive more sales. Learn more.

Get A 14 Day Free Trial of VisitorTrack on Your Website Today

VisitorTrack’s full featured trial gives you 14 days of complete access to VisitorTrack and all of the rich website visitor intelligence on your site’s business visitors.  It’s easy, it’s fast and we don’t even require a credit card to start your trial.

Hot Leads ⋅ Top Prospect Reports ⋅ Detailed Contact Records ⋅ Real-Time Alerts ⋅ More.

Uncover More Business Visitors to Your Website with VisitorTrack's Advanced IP Address Tracker.

Far more powerful than the average IP tracker, VisitorTrack features highly sophisticated Web Sleuth™ Technology – Advanced artificial intelligence that uncovers, verifies and validates more qualified prospects hiding in your website traffic.

Try it on your website with our 14 day free trial.  Not convinced yet?  Check out what others say about us at G2 Crowd

VisitorTrack recognized in Lead Mining based on user reviews
VisitorTrack recognized in Visitor Identification based on user reviews
Users love VisitorTrack on G2 Crowd