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Supplementing B2B Sales Lead Scores with VisitorTrack

Supplementing B2B Sales Lead Scores with VisitorTrack

Today’s business to business sales process is more than just picking up a phone and calling dozens of numbers every day in the hopes of finding someone who is interested in your product. The modern sales process involves taking in information from a variety of places...
Amplifying Your CRM with VisitorTrack

Amplifying Your CRM with VisitorTrack

  When it comes to business to business sales, even if a marketer doesn’t use a specific CRM program, customer relationship management is essential to growing a company’s customer base. Whether one uses social media as a primary management tool, or uses a...
Tactics for Delighting and Retaining B2B Buyers

Tactics for Delighting and Retaining B2B Buyers

4 Tactics for Marketers to Help in the Delight Phase of the B2B Buyer’s Journey In yesterday’s blog, we covered some statistics about why the delight stage is so important for retaining customers and growing them into fans of your products. So what can marketers do to...