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How does an effective B2B conversion strategy turn more visitors into customers, faster?
To find out, VisitorTrack in partnership with Ascend2 Research, fielded this Survey in the fourth quarter of 2017. The report, titled B2B Lead Generation to Increase Conversions, exclusively represents the opinions of 116 marketing influencers. These respondents represent professionals dedicated to business-to-business sales and marketing.
The lead-to-customer conversion is the most important objective.
Increasing lead-to-customer conversions is the most important objective for two-thirds (66%) of B2B marketers developing a lead generation strategy. Achieving this also requires improving the quality of lead data – an important objective for half (50%) of the B2B segment.
Other key findings for B2B website conversion.
Driving B2B web conversions is a critical success factor in today’s complex sales and marketing environment. This study uncovers the prevailing challenges and opportunities you may be facing with your own website – including:
Increasing lead-to-customer conversion
Improving lead data quality
Increasing the number of leads generated
Improving the lead-to-customer conversion rate
What kinds of content result in the highest conversion rates
Caller ID for your Website®
Want more leads? VisitorTrack uncovers the anonymous business visitors coming to your website. Get details about the Companies and the People who work there – all without any registration action. Every prospect will visit your site. Now you can uncover and take action on the best ones.
"VisitorTrack helps my sales team get in early on deals."
Vice President of Digital Marketing, ABP
"We found that VisitorTrack identified 27% more usable traffic."
Market Analyst, 8x8 Solutions
"VisitorTrack is easy to implement and manage, the pricing model makes it a no-brainer."
VP Marketing, I-Behavior