How Marketing Pros Use VisitorTrack
A Guide to Campaign Tracking with VisitorTrack
Use Case for Marketing Executives: Campaign Tracking
You are a Marketing Pro. You’ve been creating new marketing campaigns for years.
You are launching a marketing campaign for a newly announced module for your company’s SaaS software suite. You have created the marketing assets to describe the features/functions/benefits for the new offering. You have completed the website development and created the campaign landing pages.
You decided to “gate” the marketing assets (such that interested visitors must give their contact information to access the asset) as a strategy for tracking campaign interest and to add interested prospects to your marketing database. . .