iBehavior Success Story

“VisitorTrack is easy to implement and manage, the pricing model makes it a no-brainer.”

Ellen Bossert, VP Marketing

Key Takeaways

I-Behavior (now KBM Group, part of the Wunderman network of companies) helps clients reach the right consumers across the right channel. I-Behavior offers cooperative, digital, and interactive marketing services.

  • I-Behavior uses VisitorTrack to identify more B2B sales opportunities as well as prospect validation
  • VisitorTrack gives I-Behavior a “pulse” on marketplace activity
  • Easy to implement and manage

Validate Business Opportunities

I-Behavior (now KBM Group, part of the Wunderman network of companies) helps clients reach the right consumers across the right channel. I-Behavior offers cooperative, digital, and interactive marketing services.

When Ellen Bossert, Vice President of Marketing for I-Behavior, evaluated VisitorTrack, she initially thought that it would be used to deliver more qualified B2B prospects for her sales team. What she found was that VisitorTrack’s anonymous website visitor information was good for other parts of the sales process as well. Download the pdf to read the full story.

Who is Visiting my Website?

Identify anonymous visitors to your site with VisitorTrack. Check out what others say about us at G2 Crowd