The BtoB Buyer Journey
Buyers Spend More Time Than Ever Researching a Business Purchase.
The web is the starting point for most buyers’ journeys:
- 65% of buyers use the web to initiate their search for a business solution
- 68% of buyers studied agree the number of sources used to research and evaluate a purchase has increased over the past year
- As many as 40% of business buyers said they waited longer than last year to initiate contact with B2B vendors
It’s more important than ever to identify and contact customer prospects early in the buying cycle.