What Do You Gain – Or Lose – By Gating Your Content?
Learn how you can capture more B2B qualified prospects from ungated content with VisitorTrack.
Content marketing is a dominant force for driving qualified B2B prospects. Most marketers choose to host their content behind a form that only grants access in exchange for business contact information. If you gate too hard, you risk losing valuable prospects. If you offer everything for free, you run the risk of not having enough prospect opportunities to meet your campaign goals.
Where is the balance between the two? And how can you capture valuable business prospects with ungated content?
We have put together a free guide that outlines the pros and cons of gating your content. The guide will show you how to leverage VisitorTrack’s IP tracking technology to ditch the web forms and still capture more qualified prospects from ungated website content.