Content marketing is a dominant force in B2B lead generation. Most marketers choose to host their content behind a form that only grants access in exchange for business contact information. If you gate too hard, you risk losing valuable prospects. If you offer everything for free, you run the risk of not having enough leads to meet your campaign goals.
Where is the balance between the two? And how can you capture valuable leads with ungated content?
We have put together a free guide that outlines the pros and cons of gating your content. The guide will show you how to implement formless lead generation with VisitorTrack so you can capture more business leads from ungated website content.