When it comes to business to business sales, even if a marketer doesn’t use a specific CRM program, customer relationship management is essential to growing a company’s customer base. Whether one uses social media as a primary management tool, or uses a dedicated...read more
4 Tactics for Marketers to Help in the Delight Phase of the B2B Buyer’s Journey In yesterday’s blog, we covered some statistics about why the delight stage is so important for retaining customers and growing them into fans of your products. So what can marketers do to...read more
The Delight stage of the buyer’s journey is easy to overlook for marketers. Because marketing has so much to do with attracting and converting leads, sometime the follow-up process falls by the wayside, or is passed onto the plates of the sales and customer service...read more
How to make your product stand out when prospects compare you with your competitors During the buyer’s journey, many of your potential B2B sales leads are spending time on multiple websites, comparing and contrasting the benefits, prices and capabilities of whatever...read more
Why it’s important to pay attention to the people who visited your website After your website has been optimized for business visitors, you will more than likely see some increase in your web traffic! Getting web traffic is always a great start to the digital sales...read more
How to make sure your website is ready to capture more business leads You’ve got the perfect business plan, the perfect product, the perfect sales strategy. But in the modern world, there’s a high chance that if your website is not appealing and usable to your...read more
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